How do you achieve your goals?

Sometimes after we eat out, I look to the internet to recreate the meal at home. The other day I was looking for a recipe and I thought this ad was a little oxymoronic.

In case you can't read the pointed out text:

"Claim Jumper Cheese Potatocakes"

"Cracker Barrel Hash Brown Casserole"

"Enter Goal Weight ____ lbs."

Needless enough to say, Jillian asking my goal weight rules out making either of those recipes anytime soon.